Front Line Logistics, Sales and Merchandising
We are your direct to store distribution specialists
Cool & Fresh is a family owned business, which Amy and I (Daniel Shields) run, along with a really great team.
Our backgrounds are in sales and marketing with experiences across industries from clothing to advertising to property to grocery. What we bring to Cool & Fresh is a focus on problem solving and on customer service.
A single logistics and administrative hub takes the hassle out of your supply chain distribution management while our logistics and store sales teams work together to sustain and grow your retail presence.
Our network of owner operators across the South Island and Lower North Island ensures you get the best of a national service and local relationships.
When we bought Cool & Fresh in 2012 we were a Christchurch distribution company delivering to supermarkets with a fleet of small trucks, in a city still enduring daily earthquakes.
In five year’s we’ve grown to offer logistical, sales and merchandising services nationwide.
In Canterbury, Auckland, Waikato and Bay of Plenty our own staff work with you to drive sales and ensure you are supported in store.
We work closely with our suppliers, never forgetting who our customer is.
Logistics
From three logistics hubs: Auckland, Wellington and Christchurch, we manage overnight deliveries to NZ grocery stores. Behind the freight we have an experienced team of administrators who manage your stock, paperwork, manifesting and can take your orders through to invoicing. All that time consuming, tricky stuff!
Distribution
High frequency deliveries and dependable product care.
Merchandising
Merchandising support for your products maximises sales and ensures stock is brought forward for key selling times. We don’t put time limits on merchandiser visits. What needs to be done is done.
Sales
Skilled Sales Reps in each territory use their frequent in store presence and strong relationships to drive your sales. We drive your business with in store promotions and display booking. And we ensure compliance with Head Office promotions.
Customised service mix
Our business is configured to enable you to choose from logistics, administrative, sales and merchandising services. We can support your products no matter how they get to store. Our largest client has a mix of direct and DC supplied stock.
Temperature controlled transport
Through every stage of its journey, you can be sure your product will be kept at its optimum temperature
National distribution network
Don’t let the Cook Strait keep your product away from half the country. We’ll help you distribute to everyone.
Locally owned
Kiwi owned and based in Christchurch, we know your clients because we use your products ourselves.
Do you need food logistics & store level marketing?
We are constantly on the look-out for new products to complement our existing portfolio.
If you’re looking for distribution that gets your product from your factory to the consumer in a single relationship, then drop us a line today.
Frequently asked questions
Can I send to a single point in the South Island for you to manage?
Yes, our suppliers send down in bulk to economise on linehaul freight to the South Island. We then manage all your deliveries from our Christchurch warehouse. Deliveries are next day ex-Christchurch across the South Island
But what about the North Island?
Not a problem! We can also provide full services and management of logistics and administration across the North Island. We contract logistics on your behalf and provide full administrative services to support this
How will you handle my orders?
We take a lot of administration off your hands. We have a great team of administrators who download orders, create packing slips and manifests and process sales. We routinely login to our supplier’s systems and process sales in to invoices so that all is left is for you to send these off to your retailers.
Do you do ambient and frozen as well as chilled?
Yes, we can manage ambient, chilled and frozen lines.
What about reporting? How will I know what you’re doing in the stores?
We have recently installed and are rolling out a reporting tool that enables us to provide you with detailed reports on our activities and provides you with a rich source of market intelligence. We believe that this level of reporting is the next big step in sales and merchandising agency services.